FertiliSense

Wearable interface for fertility tracking with empathetic, inclusive design.

Year

2024

Timeline

4 months

Scope

User research & analysis

UX and UI design

Role

Lead Product Designer

Mission & Design Goal

To create an empathetic fertility tracking experience that empowers users of all backgrounds to understand their reproductive health without stigma or complexity.

Design a dual wearable system that feels private, approachable, and clinically trustworthy - transforming fertility tracking into a seamless, emotionally supportive daily habit.

Problem

Exploration & Discovery

Through extensive user research with 150+ women and couples across diverse backgrounds, we identified critical gaps in existing fertility tracking solutions that create barriers to successful conception planning.

Design Principles

Journey Map

My Design Process

Wireframes

Design Principles & User Flows

Solution Design

The design system prioritizes privacy, clarity, and inclusivity, featuring glanceable insights, one-hand navigation, and calm visual cues that fit naturally into everyday life. Every interface decision balances clinical accuracy with emotional sensitivity, ensuring technology feels human-centered and reassuring.

Core User Flows

Future Design Challenges

As FertiliSense evolves beyond fertility tracking into a comprehensive reproductive health platform, new design challenges emerge - that scale across life stages, devices, and cultures:

Creating global design systems that can localize content, tone, and visuals for international users without losing brand

Building privacy-first telehealth interactions that feel personal and reassuring, even when mediated through screens and wearable data.

Designing for shared use — exploring how partners, clinicians, and caregivers can safely and meaningfully engage without compromising user privacy.

As FertiliSense evolves beyond fertility tracking into a comprehensive reproductive health platform, new design challenges emerge - that scale across life stages, devices, and cultures:

Creating global design systems that can localize content, tone, and visuals for international users without losing brand

Building privacy-first telehealth interactions that feel personal and reassuring, even when mediated through screens and wearable data.

Designing for shared use — exploring how partners, clinicians, and caregivers can safely and meaningfully engage without compromising user privacy.

As FertiliSense evolves beyond fertility tracking into a comprehensive reproductive health platform, new design challenges emerge - that scale across life stages, devices, and cultures:

Creating global design systems that can localize content, tone, and visuals for international users without losing brand

Building privacy-first telehealth interactions that feel personal and reassuring, even when mediated through screens and wearable data.

Designing for shared use — exploring how partners, clinicians, and caregivers can safely and meaningfully engage without compromising user privacy.

Project Impacts

FertiliSense demonstrates how thoughtful, inclusive design paired with wearable technology can create measurable improvements in user outcomes, clinical accuracy, and healthcare accessibility.